Behrman Communications specializes in fearless, creative thinking and doing.
Our capabilities span public relations, brand building, strategic planning, retail advisory services, and digital influencer relations and management.
At the heart of every capability lies the agency’s firm belief that a successful brand is an authentic story, well-told. As storytellers, Behrman Communications breathes life into your brand by crafting and sharing its unique narrative, from strategy to execution.
Whether offering guidance on branding, writing your website, mapping out a regional market media tour, or developing engaging digital campaigns and collaborations, we make it our mission to champion your company by sharing its bespoke story.
No matter what you need to build your brand to new heights, chances are we’ve done it, and we’ve done it differently. We offer:
Traditional Media Relations & Integrated Communications
- Media Relations spanning Television, Print, Radio/Podcasts, and Digital Outlets
- Grassroots Communication Campaigns and Activations
- Media, Influencer, and Celebrity Sponsorship and Seeding
- Co-branding/Promotions, Partnerships, and Strategic Alliances
- Traditional and Digital Press Kit Creation
- Media and Consumer-Centric Event Execution, including Product Launches and Store Openings
- Professional Outreach and Activations Targeting Make Up Artists, Hair Stylists, Physicians and Aestheticians
- Multicultural Programming
Social Media & Influencer Marketing
- Earned Digital Influencer Outreach for Authentic Social Media Engagement
- Paid Digital Influencer Programming, including Sponsored Content, Creative Campaigns, Influencer Trips, Event Hosting, Brand Ambassadorships and Collaborations
- Social Media Strategy and Content Calendar Development
- Paid Social Advertising Campaigns
- Brand Channel Audits, Competitive Analysis, and Metrics Reporting
Brand Building & Strategic Planning
- Brand Positioning and Messaging
- Website Copywriting
- Packaging Copy and Content Advisory Services
- Brand Architecture Development
- Launch Strategy Development & Execution
- Comprehensive Product Overview and Assortment Planning Guidance
- Competitive Landscape Analysis
- Advisory Services Relating to Distribution Strategy