Behrman Communications is a forward-thinking brand building firm specializing in public relations, corporate positioning and retail relations

Founded by Nancy Behrman, a pioneer in the world of beauty and lifestyle brand publicity, Behrman Communications' philosophy has always been simple: developing strong collaborative and amicable relationships with the media, manufacturers and retailers is at the heart of a successful brand building strategy.

Widely recognized as a firm of creative, strategic and editorial-minded thinkers, the agency's first client was Kiehl's Since 1851, a stellar case study on how an effective and innovative public relations campaign can elevate a brand. Behrman Communications has gained a reputation for taking small ideas and turning them into multi-million dollar ventures.


Behrman Communications' success hinges on a combination of potent company, expert and product stories, buzz-building creative initiatives, engaging social media presence, and strategic account management. These effective and evolution-friendly "surround sound" platforms provides powerful support for brand development, ongoing product awareness, and product sales. As the distribution landscape continues to evolve, Behrman Communications has the relationships across the country to help drive brand growth

Current and Past Clients

  • Tria
  • IT
  • Kiehl's
  • Viviscal
  • Clarisonic
  • EOS
  • Clean Well
  • Jack Black
  • Burt's Bees
  • Mineral Fusion
  • Paul & Joe
  • Medicis
  • Oakley
  • Ulta
  • Equinox
  • Merz Aesthetics


  • Grassroots Communication Campaigns and Activations
  • Public Relations and Brand Communications, Television, Print, Radio and Online Editorial Placement
  • Media, Influencer, and Celebrity Sponsorship and Seeding
  • Co-branding/Promotions, Celebrity Partnerships and Strategic Alliances
  • Traditional and Digital Press Kit Production
  • Media and Consumer-Centric Event Promotions, Product Launches, and Store Openings
  • Professional Outreach and Activations Targeting Make Up Artists, Hair Stylists, Cosmetic Dermatologists, Plastic Surgeons and Aestheticians
  • Brand Positioning and Messaging
  • Comprehensive Product Overview and Assortment Planning Guidance
  • Competitive Landscape Analysis
  • Distribution Strategy – Brick & Mortar, Online and Digital
  • Retail Partner Introductions and Preparation Assistance
  • Content Creation and Management
  • Editorial Strategy and Planning
  • Community Management
  • Influencer Identification and Partnership
  • Engagement Campaigns Including Contests, Giveaways, Growth-Oriented Strategies, and User-Generated Content
  • Paid Social Advertising Campaigns
  • Blog Strategy and Development
  • Brand Channel Audits, Competitive Analysis, and Listening Reporting
  • Email Marketing​