Behrman Communications is a forward-thinking strategic public relations firm that specializes in building brands, establishing category leaders, and defining the next big trend.

Founded by Nancy Behrman, a pioneer in the world of beauty and lifestyle brand publicity, Behrman Communications' philosophy has always been simple: a strong, amicable relationship with the media is at the heart of a successful public relations campaign.

Widely recognized as a firm of creative, strategic and editorial-minded thinkers, the agency's first client was Kiehl's Since 1851, a stellar case study on how an effective and innovative public relations campaign can elevate a brand. Behrman Communications has gained a reputation for taking small ideas and turning them into multi-million dollar ventures.


Behrman Communications' success hinges on a combination of potent company, expert and product stories, buzz-building creative initiatives, engaging social media presence, and strategic account management. This effective and evolution-friendly “surround sound” PR platform provides powerful support for brand growth, ongoing product awareness, and product sales. As distribution increases and changes, Behrman Communications has the relationships across the country to help drive brand growth.

Current and Past Clients

  • tria
  • it
  • kiehls
  • viviscal
  • clarisonic
  • becca
  • cleanwell
  • jack
  • burts bees
  • mineral fusion
  • paul & joe
  • medics
  • oakley
  • boscia
  • equinox
  • merz


  • Grassroots Communication Campaigns and Activations
  • Public Relations and Brand Communications, Television, Print, Radio and Online Editorial Placement
  • Media, Influencer, and Celebrity Sponsorship and Seeding
  • Traditional and Digital Press Kit Production
  • Identity Development and Positioning
  • Media and Consumer-Centric Event Promotions, Product Launches, and Store Openings
  • Co-branding/Promotions, Celebrity partnerships and Strategic Alliances
  • Professional Outreach and Activations Targeting Make Up Artists, Hair Stylists, Cosmetic Dermatologists, Plastic Surgeons and Aestheticians
  • Corporate Strategy and Messaging