Behrman Communications is a forward-thinking public relations firm that specializes in brand building.

Founded by Nancy Behrman, a pioneer in the world of beauty and lifestyle brand publicity, Behrman Communications' philosophy has always been simple: successful brand building is founded upon strong, collaborative and meaningful relationships with the media, influencers and retailers. These synergistic relationships are at the core of the agency’s accomplishments.

Widely recognized as a firm of creative and strategic thinkers, Behrman Communications has gained a reputation for taking small ideas and turning them into multi-million dollar ventures. The agency's first client, Kiehl's Since 1851, is a stellar case study on how an innovative public relations campaign can elevate an insider secret into an international beauty leader. Since then, Behrman Communications has become the industry authority on brand building. Its’ current and former client roster—spanning beauty, health, wellness and lifestyle—includes an array of cult-classic companies that the world loves and depends on.


Mission

Behrman Communications' success hinges on a combination of brand storytelling, buzz-building media activations, digital influencer outreach, and strategic account management. This surround-sound approach provides powerful support for driving brand development and product sales. As the media and distribution landscapes rapidly evolve, Behrman Communications has the relationships and know-how to continuously propel brand growth.


Current and Past Clients

  • IT
  • Kiehl's
  • Viviscal
  • Clarisonic
  • EOS
  • Clean Well
  • Jack Black
  • Burt's Bees
  • Mineral Fusion
  • Paul & Joe
  • Medicis
  • Oakley
  • Ulta
  • Equinox
  • Merz Aesthetics
  • Coola
  • Match Co

Services

  • Media Relations spanning Television, Print, Radio/Podcasts, and Digital Outlets
  • Grassroots Communication Campaigns and Activations
  • Media, Influencer, and Celebrity Sponsorship and Seeding
  • Co-branding/Promotions, Partnerships, and Strategic Alliances
  • Traditional and Digital Press Kit Creation
  • Media and Consumer-Centric Event Execution, including Product Launches and Store Openings
  • Professional Outreach and Activations Targeting Make Up Artists, Hair Stylists, Physicians and Aestheticians
  • Multicultural Programming
  • Earned Digital Influencer Outreach for Authentic Social Media Engagement
  • Paid Digital Influencer Programming, including Sponsored Content, Creative campaigns, Influencer Trips, Event Hosting, Brand Ambassadorships and Collaborations
  • Paid Social Advertising Campaigns
  • Blog Strategy and Development
  • Brand Channel Audits, Competitive Analysis, and Listening Reporting
  • Email Marketing
  • Social Media Strategy Development, including Content Creation and Community Management
  • Brand Positioning and Messaging
  • Brand Architecture Development
  • Launch Strategy Development & Execution
  • Comprehensive Product Overview and Assortment Planning Guidance
  • Competitive Landscape Analysis
  • Advisory Services Relating to Distribution Strategy