Since joining Behrman Communications in 2005, Laura Bierbaum has developed a talent for building brands.
Over the last 10 years, she has been a driving force behind a host of emerging beauty businesses, such as Clarisonic and eos, raising their profiles and growing them into category leaders. In addition to launching numerous color cosmetic, fragrance, hair care and skin care brands in the prestige and mass sectors, Laura has a wealth of experience working within the corporate landscape of major beauty players, increasing their visibility to help maintain their leadership positions via strategic, creative and results-oriented PR campaigns.
As Managing Director, Laura oversees all aspects of the agency’s operations, including the development of new business, management of existing clientele, and providing strategic direction to ensure long-term brand goals are met. Laura also manages the talent within the teams across the beauty, health and wellness accounts.