Founded in 1985 by industry pioneer Nancy Behrman, Behrman Communications is a full-service public relations and brand building firm.
An innovator and trailblazer in the public relations, corporate positioning and retail relations spaces, Behrman PR is widely known for its strong media relations, and powerful capabilities to publicize and grow brands within their categories. For emerging brands in their infancy stages, the team works tirelessly to build them into cult-classics and powerhouse names, while established brands are nurtured and elevated to maintain their leadership positions and dominance in the marketplace.
Behrman Communications’ success is centered on its ability to see past the limitations of conventional tactics and strategies, and rethink and redefine with a bold, creative vision that is tailored to each brand and unique story. Beginning with the agency’s first client, Kiehl’s Since 1851, Behrman PR has always positioned its clients as partners. From the first day, the agency becomes a true extension of the team that is passionately dedicated to the brand’s growth and success. Kiehl’s, a stellar example of how a synergistic public relations partner can not only evolve a brand, but also an industry as a whole, remained a client until its sale to L’Oréal in 2001. In 1997, Burt’s Bees became a client and followed a similar route, selling to an investment group in 2003 and again to Clorox in 2007, followed by Clarisonic, who partnered with the agency from launch, and was acquired by L’Oreal in 2011. As a result, Behrman Communications is now known for taking a brand’s potential and weaving it into tangible results that exceed expectations.
With a staff of 30 public relations specialists, Behrman Communications continues to lead the ever-changing PR landscape, and is constantly adapting its aggressive yet strategic, public relations tactics to reach the media and consumers on a national and regional level.