Behrman Communications is a full-service public relations and brand building firm. It was founded in 1985 by industry pioneer Nancy Behrman, an innovator and trailblazer in the world of public relations, corporate positioning, and retail relations.
Behrman PR is widely known for its strong media relations and its remarkable ability to publicize and grow brands. Well versed in building both corporate and niche brands, the Behrman PR team transforms emerging companies into powerhouse names, and broadens established brands’ dominance in the marketplace.
Behrman Communications possesses the ability to see past the limitations of conventional PR tactics and instead create bold, innovative and bespoke strategies. Beginning with the agency’s first client, Kiehl’s Since 1851, Behrman PR has always positioned its clients as partners. Kiehl’s, a prime example of how a synergistic public relations partner can evolve both a brand and an industry as a whole, remained a client until its sale to L’Oréal in 2001 and became a benchmark for the industry.
Burt’s Bees and Clarisonic followed similar routes, both partnering with the agency during their emerging stages through their sales to Clorox and L’Oreal, respectively. Eos, a current client and trailblazer in the personal care category, became the #1 lip balm sold at mass retailers in the U.S. after four short years of partnership. As a result, Behrman Communications is known for taking a brand’s potential and weaving it into tangible results.
Over the past decade, the PR and media landscapes have evolved tremendously to accommodate the digital age. With a staff of 30 public relations specialists, Behrman Communications has the unique ability to adapt, succeed and remain the industry leader.